Meijer tied in to Procter & Gamble's Sept. 25 brandSaver FSI event with a feature in its Sept. 25/29 circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health & beauty brands.
Meijer cut out the other brands it involved in last year's "Princess & Super Hero Month" promotion, instead partnering solely with Walt Disney Co. for a "Princess and Hero Spectacular" sweepstakes.