Client: IMS/Kraft Foods, Chicago, IL
Product(s) Promoted: Fig Newtons, Fig Newtons Fat Free
Distribution: Supermarkets Nationwide
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 6/1/08
Intended Duration: 2-3 months
Dimensions (H x W x D): 66" x 18" x 18"
Weight: 9 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Midland Packaging & Display/Edge Design, Franksville, WI
Design of the Times 2009 Contest Declaration