A slight paraphrase of The Home Depot's advertising tagline works well to describe the chain's opinion of in-store marketing: Home Depot can do it. But vendors can help, according to John Costello, the chain's chief marketing officer.
This department at The Home Depot shows the bottom row from an earlier display atop an unopened quarter-pallet. When the shrink-wrap and corner posts are removed, the pallet underneath is ready for sale.