To gain attention for the Aquafresh Kids Packs through a tie-in with the Warner Bros., movie "The Magic Sword." To introduce the toothpaste product to families who are unfamiliar with it and to encourage trial.
This display prevents consumers from accessing the smoking cessation medicine, a merchandising approach required in the U.K. It also assists pharmacists and sales clerks in describing how the product functions.
Consumers hoping to find the appropriate bike for their body type and riding style need look no further than their nearest independent bicycle dealer. That is, if the dealer is one of an anticipated 275 stores participating in the new Right Bike merchandising program from
Beauty products have always been promoted as being good for the body. But now P-O-P marketers are proclaiming that they're good for the soul, too.Today's hottest trend -- in both fragrance and cosmetics -- is to offer healing formulations that don't just preen, but pamper.
A promotional poster of wide receiver Jerry Rice drew attention to a sweepstakes promotion by CNS Inc. for its Breathe Right nasal strips, marking the first promotion for the combined cough/cold and football season.
CNS Inc. used professional football player Jerry Rice and a Super Bowl sweepstakes to generate excitement for the first promotion of its Breathe Right nasal strips during the combined cough/cold and football seasons.