Coca-Cola Co.

To get displays in supermarkets as well as independent grocers using the patented photo Matrix reproduction process for producing special hanging banners that integrate visuals featuring the New York City skyline (the venue for the 1998 NBA All-Star Game) with Sprite graphics to activate the Sprite

Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm.

To gain end aisle placement in supermarkets. To promote brand awareness and provide incremental sales and trial. The promotion ties into television and radio ads to build brand equity. The display introduced a sweepstakes that also tied into traveling special market promotions.

The ornamental design for a display cabinet, as shown.

Buena Vista Home Video is releasing two standees this fall to help promote its Disney Classic releases, "Sleeping Beauty" and "The Jungle Book." Each corrugated display features special effects to make the units stand out."We try to do the standees with most of our major releases as part of our ove

Wallpaper borders have become the fastest-growing segment of the wallcovering business.

The exclusive see-through features of the guide give Coke brands total package visibility. The display was designed to be longer than traditional slides and allows for 12.5 percent more inventory. The additional length positions brand 3 inches closer to the cooler and the consumer's reach.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

"As we head into the 21st century, nothing is more critical in marketing than the brand. Unfortunately, we have mistreated it badly: discounted it, changed it, ripped it off because we don't understand it or how to communicate well with it ...

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