Ahold Delhaize’s Giant/Martin’s chains tied in to Procter & Gamble’s April 28 brandSaver FSI with a feature in its April 26 circular promising $10 in savings with a $30 purchase of participating household product.
Ahold Delhaize’s Stop & Shop added to its Easter efforts this year by aiming to inspire festive basket-building ideas in stores, by directing shoppers online to pinterest.com/stopandshop.