C-stores present a largely untapped opportunity in the realm of RMNs. Understanding their nuances is key for brands to crafting effective audience strategies, planning and activation.
Recent retail news includes Sam's Club adding innovations to improve customer experiences, and 7-Eleven launching a sweepstakes for loyalty program members.
NRF's Big Show devoted a significant slate of its roster to retailer media networks, with retailers such as Walmart, 7-Eleven, Walgreens and Kroger explaining how they plan to monetize their assets, especially their stores.
7-Eleven and Los Angeles-based custom footwear brand The Shoe Surgeon partnered on a cause campaign and sweepstakes that ran throughout the college football season.