In-Store Media

EFT Promotions Inc. has expanded its successful couponing program using automatic teller machines to include packaged-goods clients.

In an effort to improve traditional film merchandising, Eckerd Drug Co. has designed a photo island display for its 1,700 drug stores.

As value-conscious consumers demand more information prior to making buying decisions, retailers must meet those demands while aggressively monitoring head count and the bottom line.

Take One, first placeNabisco Foods Group

Carts, second placeNabisco Biscuit Co.

Networks that offer an added value to the consumer have been successful in the past year. Bullock Communications' Shelf Spot is pictured here.

In-store media appears to be on the upswing, but it hasn't been an exactly picture-perfect year for the industry. Emarc, formerly In-Store Advertising, is a case in point.

Worldlink's W.I.S.E.M.A.P. LED system provides marketers with a color electronic network for displaying their marketing message.

MarketPlace Media Inc. and its PrimeSite network of static signs are listed among recent casualties of failed in-store media systems. The company filed a petition to liquidate under Chapter 7 of the U.S. Bankruptcy Code earlier this year.

Aislevision, first placeRalston Purina Co.

Carts, third place (tie)California Milk Processor Board