Sports Sponsorships

Recent retail news includes the growth of Kroger's and 7-Eleven's private labels, and Walmart expanding its delivery window.

Recent retail news includes Meijer opening its newest neighborhood market — its first outside of Michigan — and Asda promoting its new healthy food line with a side of spa treatments.

Celsius gave Circle K an exclusive launch window in July for its Cosmic Vibe sparkling fruit punch energy drink.

 

 

 

Ahold Delhaize’s Stop & Shop tied in to the back-to-school season by spotlighting its ongoing school food pantry program and the CPGs that support it.

The Mars Inc. candy brand again recruits NFL players to share their rookie mistakes, while this year also launching an online shop that gives fans the chance to purchase "lucky," limited-edition items.

Recent retail news includes Lowe's renewal of its NFL sponsorship, and a Kroger-Albertsons agreement to sell off overlapping stores.

After renewing its multiyear sponsorship of the NFL, Lowe’s debuted a marketing campaign and released a limited-edition 'DIY wrist coach' to help football fans and Millennial homeowners tackle home improvement projects.