Recent retailer news includes Amazon holding a spring sale, while also making it easier for its sellers to generate product listings for their marketplace pages, and Best Buy planning to make store updates.
Discover the untapped potential of micro-occasions and how they can be used year-round to engage shoppers and review examples of promotions that had a tangible impact.
Participating 7-Eleven, Speedway and Stripes stores across the U.S. are offering to-go pumpkin spice lattes, pumpkin coffee and pumpkin syrup from Aug. 1 through Oct. 31.
We’ve seen companies consistently leverage these mini-marketing opportunities, partially made popular via social media, for recognizable occasions like “Galentine’s” Day and International Women’s Day as well as lesser-known micro-holidays.
Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.
Sales of sunscreen and tanning products and other warm-weather-themed SKUs — from pest control to hot dogs — spiked in May as shoppers prepped for summer.