Retailers are launching media networks at a bristling pace. Most expect the field to widen in the next few years, putting pressure on budget allocation for marketers.
A key trend that pervaded the conversation on day two of our Future Forward conference was retail media and its increasing presence in shopper marketing strategies.
Affinity Solutions quantified the lift in spend for more than a hundred of the country's top retailers and restaurants, offering advertisers unique insights to drive more in-store sales.
As a new benefit, Path to Purchase Institute members now have on-demand access to a lineup of Learning Lab videos, a series of curated, highly relevant and content-rich educational courses on a variety of topics including retail media.
When it comes to measuring the visuals that best capture consumer attention and entice purchases, Vizit provides new findings from an analysis and ranking of the visual content that chip brands use on Walmart’s digital shelf.