Retail Media

Omnichannel integration, AI advancements and commerce media are in full swing, but collaboration is key to retail media's continued success, according to SMG's Sean Crawford.

P2PI's Patrycja Malinowska and SMG's Sam Knights and Sean Crawford reflect on this past year and what's to come in the commerce marketing industry.

The industry is expanding, but there simply isn’t enough talent to support this growth … or dollars, writes SMG's Justin Sparks.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

The warehouse giant admits it's still the early days, though.

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.