Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.
A regional supermarket chain is on pace to replace up to 100,000 plastic bags in its first year of selling DS Smith's new recyclable boxes in its stores.
The investment into the packaging and merchandising solution provider's Richmond, Indiana, footprint is part of an ongoing U.S. network modernization initiative.
The exclusive partnership agreement with DS Smith represents an extension of existing services with a commitment to new projects, including reducing materials and increasing recyclability.
The Path to Purchase Institute honored the winners of our third annual awards program at a ceremony at P2PI Live & Expo in St. Louis. Check out a gallery from the event!
The Mars Inc. candy brand again recruits NFL players to share their rookie mistakes, while this year also launching an online shop that gives fans the chance to purchase "lucky," limited-edition items.
The 125-day campaign celebrating its history and future includes a complete visual identity overhaul and a slew of activations, among them an immersive diner experience in New York.
The company's new RFID label offering enables CPG brands to embed the technology within primary product labels to boost branding and shelf appeal at retail.