Aldi, Lidl, Giant Eagle and ShopRite are among the chains that partnered with the Global Seafood Alliance in 2023 for a second consumer-facing campaign focused on building awareness around ethically produced products.
Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November.
For the third year in a row, Target is exclusively carrying a collection of limited-edition razors and shaving accessories from Procter & Gamble's Gillette Venus that feature floral designs from lifestyle brand Rifle Paper Co.
After renewing its multiyear sponsorship of the NFL, Lowe’s debuted a marketing campaign and released a limited-edition 'DIY wrist coach' to help football fans and Millennial homeowners tackle home improvement projects.
Viral social media condiment Pink Sauce launched exclusively at Walmart in January through a manufacturing partnership between creator Chef Pii and Dave’s Gourmet.
DTC brand Olive & June launched at 2,500 Walmart stores in January, giving the mass merchant the largest assortment of the brand's press-on nail SKUs outside of OliveandJune.com.