Commerce in the Metaverse: How Brands Are Exploring the Web3 Frontier
Virtual 3D worlds built for branding and entertainment are increasingly giving way to true commerce experiences. Here’s what marketers need to know.
P2PI Seeking Nominations for 2023 Women of Excellence Awards
The Women of Excellence Awards recognize female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. Nominations close June 9.
Walmart Brings Additional Retail Media to Stores
The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.
Retail Media Summit Sneak Peek
Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.
Activation Gallery: QR Codes at Retail
We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.
Giant Eagle Launches Retailer Media Network
Leap Media Group enables brands to serve up personalized experiences across the regional grocer's owned omnichannel properties, online or offline.
- Member Exclusive
J&J Campaign at Walmart Supports Tree Planting
The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.
Solutions & Innovations (May-June 2023)
We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.
Advertisement
Industry News Briefs
- 05/17/2023
Wakefern Expands In-Store Retail Media
- 05/10/2023
CitrusAd Introduces Keyword Bidding
Advertisement
Most Popular Articles
Need Intel on the Retail Industry? Join us!
Featuring special retailer guests in each episode, join us for a dialogue about current trends and strategies that are driving innovation for the next era of retail.
Paid & Organic Interconnectivity: How to Make 1+1=3
In a March Learning Lab presentation, FlyWheel's Amanda Wolff discusses best practices for integrating organic and paid investments to drive a "1 + 1 = 3" outcome with your retail media execution.
