P2PI Seeking Nominations for 2023 Women of Excellence AwardsThe Women of Excellence Awards recognize female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase. Nominations close June 9.
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Goody Tru Line Debuts Exclusively at WalmartThe Goody Tru collection, designed by three multicultural female artists, is the largest and first-ever collaboration for the brand.
Retail Radar: Walmart Ups In-Store Fulfillment; Publix Adjusts Store Formats
Recent retail news includes Home Depot giving the military a tax break, and Hannaford beefing up its pickup service.
P2PI Extends Retail Media Summit in June
The event has been extended an extra day due to overwhelming demand. Join us June 27-30 in Chicago. Ticket prices increase on May 15.
Save Mart Revamps Chain Websites With More Ad Opportunities
In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities.
Absolut Creates Cocktails Inspired by Canadian Neighborhoods Using AIThe vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.
How CPG Brands Can Benefit from the Web3 RevolutionWe explore how brands can enter Web3 and why being a part of the Web3 revolution is essential for their survival in this new age of the internet.
CitrusAd Integrates with Chiper to Grow B2B RelationsThe ChiperAds platform allows brands to leverage first-party data and advanced advertising tools that can help suppliers penetrate accounts they’re not in and grow sales with existing accounts through targeted digital campaigns.
Industry News Briefs
Wakefern Expands In-Store Retail Media
CitrusAd Introduces Keyword Bidding
Skai Expands Integration with Snap
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Paid & Organic Interconnectivity: How to Make 1+1=3
In a March Learning Lab presentation, FlyWheel's Amanda Wolff discusses best practices for integrating organic and paid investments to drive a "1 + 1 = 3" outcome with your retail media execution.