Report: Ad Spending Increases Across Channels
Recent research from Skai indicated that commerce ads across retail media and social media grew substantially, while paid search spending focused more on services than goods.
Aspire Gives Costco a 'Sweet' Exclusive
Aspire Brands’ Aspire Drinks launched its Healthy Energy products at Costco in June with an exclusive “Sweet Cherry” flavor.
Meta Focuses on Short-Form Videos
Social Native introduces Instagram Reels within user-generated content shoppable galleries, creating more frictionless buying paths.
Truly Goes Brick-and-Mortar with Art-Inspired Taproom
The hard seltzer brand's first physical location, Truly LA, offers visitors an immersive experience including exclusive flavors, seasonal plates and a stage for live entertainment.
Report: How to Drive Success at Amazon with 4 Factors
There are key elements brands should have to see higher revenue at the retail giant, according to Bobsled Marketing and Stratably.
AdAdapted Launches Shoppable Video Ads
The retail media offering allows brands to message consumers with a short-form video ad so they can add products directly to their digital cart.
Tech Startup Launches Animated AR Packaging Platform
The Displai platform enables brands to add hyper-realistic AR overlays to product packaging, including brand information, clickable links and holograms.
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Industry News Briefs
- 08/16/2022
‘Bring Your Own Cup Day’ Returns to 7-Eleven
- 08/08/2022
Best Buy Serves as Temporary PokeStop
- 08/02/2022
INEO Enters Into Programmatic Partnership
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Join Path to Purchase Institute editors and special retailer guests as they discuss topics important to the retail industry.
Learning Lab: Retail Media Muscle
In a March Learning Lab, industry expert Chris Perry and Ethan Goodman, senior vice president, The Mars Agency, discuss the current state of retail media, the latest capabilities and tactics, and measurement best practices within retail media.
