- Pop music star Halsey partnered with Walmart to launch af94, an exclusive line of eye, lip, cheek and body products.
- Instacart will leverage Advantage Unified Commerce to develop retail media solutions while giving AUC clients access to advanced testing of the delivery platform's ad formats and other benefits.
- Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.
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In an August Learning Lab, Chris Perry discusses how the BevAlc category, despite its current local restrictions, offers retailers incremental and profitable growth opportunity which will favor the brands and distributors who proactively create omnichannel joint value.